Morningstar Economic Moat Rating
The concept of the "Moat Rating" was developed by Warren Buffet in the '90s. Morningstar took the concept to a new level and created the "Economic Moat Rating" - a ranking of a company's ability to fend off competition and earn high returns on capital. Several teams reached out to request an update to a previous explainer and the result was a fun, modern, eye catching explainer to one of our most popular ratings.
Role: Design, Animation & Project Management
Morningstar Investment Conference
The Morningstar Investment Conference is Morningstar's global, flagship conference. The event kicks off in the United States in Chicago. It's a highly anticipated event for the company so having the opportunity to animate the full graphics package was pretty sweet! Working alongside our design and events team, I created several, eye popping and engaging animations to help elevate and differentiate the Morningstar brand from other industry events. Beyond the full graphics package and deliverables, there is also an automated component of the system that I helped to streamline, and manage, allowing event managers to generate their own assets for their corresponding countries.
Role: Animation & Project Management
Morningstar Annual Shareholder Meeting
Brand, Comms and Media Production came together to imagine what the investing ecosystem could look and sound like to kick off the annual shareholder meeting at Morningstar. The explainer was intended to become an evergreen asset that could serve various use cases across the company, both internally and externally.
Role: Design, Animation, Project Management
Morningstar Direct Product Features
Morningstar Direct is an all in one investment research and analysis platform. The Direct team came to us to create a series of videos to raise brand awareness, audience engagement, create sales leads, drive new user acquisitions and highlight the most impactful tools of the product.
Role: Design, Animation, Project Management
Morningstar Medalist Ratings
Morningstar has provided fund ratings since the 1980s. It has since grown into an entire suite of proprietary data that helps to inform investors, asset managers, advisors and brokers daily. The product marketing team wanted to shine a spotlight on the launch of the Morningstar Medalist Rating™ and establish Morningstar as a leader in the industry.
Role: Design, Motion Graphic Art/Creative Direction
Morningstar Investor DRTV
Morningstar lnvestor launched a new investment research experience site that brings personalization to individual investors. With the launch, the Investor Growth Marketing Team approached us to create a 30 second commercial spot in support of the new product. The spot ran a 5 week flight in 10 markets. It was also accompanied by a :15 cut-down for YouTube.
Role: Design, Animation, Direction